SEO isn’t just a one-off marketing expenditure, it’s an investment and a long-term one at that. In 2022, the need to be visible on the web makes SEO a necessity for every business.
Good SEO rankings cannot be purchased or negotiated, they must be earned, which takes time and skill.
So… why do you need good SEO?
Customers trust search engines and achieving a top spot in Google’s rankings lets searchers know that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. In fact, 80% of internet users don’t search beyond the first page on search engines and 40% of people click the top-ranking link. Your business may have the best service out there compared to your competitors, but it does not matter unless your customers know you exist and can find you when searching.
Good SEO makes sure your customers can find you on search engines when they are researching or seeking services. SEO can also improve user experience by improving your site speed and navigation, making it more likely for customers to become repeat buyers
Will SEO work for my business?
You may be wondering if SEO is really important and worth it for your business. You may be in an industry where there’s little to no competition, so you might already be ranking well. Or you may be struggling to rank at all and are wondering if there are options other than SEO out there to get you the visibility you need.
No matter what your situation is, if you have a website, SEO is important. If customers are searching for your products or services online, then SEO is important. Whether your business is new or established, struggling or striving, small or large, B2C or B2B… SEO is crucial to online success.
If you invest in your company’s SEO, you are making a direct investment in its visibility and profitability. SEO is one of the only mediums where you can put in the work today, and reap the rewards for months to come because the results are exponential and long-lasting.
How long does SEO take to get results?
This is largely dependent on how competitive your industry is, but generally, it takes 6- to 12-months to start seeing results. By results, we mean a measurable increase in traffic and associated leads or conversions from organic Google searches. This doesn’t necessarily mean you’ll have achieved your goal within 6-12 months, but any business that is investing in SEO should expect to be able to see positive progress within this timeframe.
It’s impossible to give a figure that applies to all websites ad industries as keywords are very different. What we do, when we initiate our SEO service is to give you an educated estimate of how long it will take to see first-page results based on an analysis of your website’s current performance and our proposed strategy.
Learn more about our SEO service here.
SEO is not going anywhere
It may be scary to invest in a long-term strategy when you do not know what the future holds. When you think about it, people used to learn about products mostly through advertisements on the radio, television, and print ads. Purchasing decisions were mainly made in stores and service providers were searched for in the phonebook.
Things do change, but as long as the world lives and breathes online, good SEO rankings mean good business. That’s why it’s important to start investing in SEO sooner vs later so you set your business up for success in the future.
Up your SEO game with Method+Marketing and get a free Keyword Analysis and consultation
SEO is continually evolving, and so must we. Google updates their algorithm around 500-600 times per year, so it’s important to engage an SEO specialist that stays on top of the changes can adapt your SEO strategy as needed… and that’s where we come in.
We’re business owners ourselves and love helping businesses like yours succeed.
We invite you to request a free keyword analysis and consultation with us. Tell us a little about your business below and we’ll get back to you soon!
