What is an outsourced marketing department?

An outsourced marketing department is an external team that handles your marketing strategy, execution, and reporting — acting like an in-house team but without the overhead of salaries, superannuation, and recruitment. You get access to senior marketers, content creators, and digital specialists under a flexible monthly retainer.

How much does an outsourced marketing department cost?

An outsourced marketing department is typically structured as a monthly retainer. Method Marketing tailors the number of hours and services to your business needs. A small in-house marketing team in Australia costs $180,000–$255,000 per year fully loaded — an outsourced marketing department delivers equivalent or greater capability for significantly less.

What's included in an outsourced marketing department service?

Method Marketing's outsourced marketing department service can include strategy and planning, SEO, Google Ads, content creation, social media advertising, email marketing and automation, website management, branding, and monthly reporting. Hours can be allocated across any combination of services based on your monthly priorities.

Is an outsourced marketing department right for a small business?

Yes. An outsourced marketing department is particularly well suited to growing SMEs without a dedicated marketing person, businesses where the founder is currently managing marketing themselves, and companies that need a full mix of skills — SEO, content, paid ads, design, and email — without hiring multiple specialists.

How is an outsourced marketing department different from a traditional agency?

Unlike a traditional agency that works on fixed project scopes and charges separately for each deliverable, an outsourced marketing department embeds itself in your business like an internal team. At Method Marketing, we flex with your needs month to month, work proactively across your full marketing mix, and act as a genuine extension of your team — not an external supplier.

Your Outsourced Marketing Department — Without the Overhead

Access senior marketing strategy, content creation, and campaign execution under one flexible monthly retainer.

What is outsourced marketing?

Method Marketing provides an outsourced marketing department for Newcastle and Australian businesses — giving you access to senior strategy, content creation, and campaign execution under one flexible monthly retainer. Instead of recruiting, managing, and paying for a full-time marketing employee (or team), you access senior strategy, content creation, and campaign execution under a flexible monthly retainer.

For most small and mid-sized businesses, outsourced marketing delivers more capability for less cost than building an internal team. You get specialists across SEO, content, paid ads, email, and design — without the overhead of salaries, superannuation, leave, and recruitment.

Your strategy. Your execution. All done — without the overhead.

Looking for consistent, expert marketing support — without hiring a full-time team?

Our outsourced marketing department service gives you access to senior-level marketing expertise and hands-on delivery, all under a flexible monthly retainer. It’s the ideal solution for small to mid-sized businesses that want to grow — and need a trusted team to help get them there.

Whether you need a part-time CMO, a plug-and-play marketing team, or someone to manage campaigns end-to-end, we’ve got you covered.

Plug Into a Full Marketing Team—Without Hiring One

A Clear Marketing Roadmap

Work with senior strategists to build a practical, measurable plan aligned with your goals. We plan ahead, stay on track, and prioritise what matters most.

Get Your Marketing Done Right

No more winging it. We offer implementation across the entire marketing mix — from content and SEO to paid ads, email, and design.

Track ROI with Confidence

Know what’s working and why. We’ll provide monthly reporting, lead tracking, and campaign analytics — so you can see real results, not just activity.

Scale Smarter

You get access to a full team for less than the cost of hiring one mid-level employee. Need more support some months and less others? No problem — we flex with you.

What does an outsourced marketing department actually include?

As your marketing department, we can manage all of the following (and more):

Strategy & Planning
Campaign calendars, quarterly planning, and growth strategies
Branding & Visual Identity
Brand updates, logo refreshes, and style guide creation
Content Creation
Blogs, eBooks, infographics, brochures, sales collateral
Google Ads
Campaign strategy, setup, and ongoing optimisation
SEO
On-page optimisation, content planning, and keyword strategy
Social Media Advertising
Facebook, Instagram, LinkedIn, TikTok, and Snapchat campaigns
Website Design & Management
New builds, redesigns, and WordPress hosting & support
SMS & Email Marketing
Newsletters, lead nurturing, and automation flows

When you partner with Method Marketing, you get more than a to-do list of deliverables. You get a strategic team that understands how everything connects — brand, content, digital, and growth. We work proactively, align with your business goals, and adapt as your needs evolve.

Whether you need a full-service marketing engine or just extra hands to fill the gaps, we slot in seamlessly — with the skills, experience, and strategy to make it happen.

Is outsourced marketing right for your business?

Outsourced marketing works best for businesses in one of these situations:

You’re a growing SME without a dedicated marketing person — you know marketing matters but don’t have the headcount or budget to build an in-house team yet
You have a marketing coordinator but need senior strategy — your current person is great at execution but you need someone to set the direction, priorities, and overall plan
You’ve outgrown DIY marketing — the founder or director has been doing the marketing themselves and it’s time to hand it to experts so they can focus on running the business
You need a full mix of skills — SEO, content, paid ads, design, and email all at once, without hiring five different specialists or agencies
You want flexibility — your marketing needs vary month to month and a retainer that scales with you makes more sense than fixed agency contracts
You’re in Newcastle or regional NSW — and want a local team who understands your market, not an offshore provider or a big-city agency that treats you as a small fish

Not sure if it’s right for you? Book a free 30-minute strategy session and we’ll give you an honest answer.
For businesses ready to make the move, our outsourced marketing services give you access to a full team under one flexible monthly retainer.

You’re in Good Company

Let’s Talk About What’s Possible

Looking for a smart, experienced team to lead or support your marketing? We’d love to hear where you're at and explore how we can help.

Outsourced Marketing FAQs

What is the Outsourced Marketing Dept. service?

It’s like having your own marketing team — without the overhead of hiring in-house. You get access to our strategists, creatives, and digital specialists under one flexible monthly retainer. We plan, create, implement, and report — all tailored to your business.

What’s included in the service?

Your monthly hours can be used across a wide range of services, including:

Strategy and planning
SEO and Google Ads
Content marketing and copywriting
SMS & email marketing and automation
Social media management and advertising
Website updates and HubSpot management
Reporting and performance reviews

Need something else? Just ask — we’re flexible.

How do you track and manage my hours?

We track our time spent on your work each month and let you know when you’re nearing your limit. Unused hours roll over into the following months. If you need extra hours, we’ll flag it with you ahead of time.

Can I change the number of hours each month?

Yes — your needs may change, and we’re designed to flex with them. Want to scale up, scale down, or pause the service? Just give us one month’s notice. No lock-in contracts, no pressure.

What happens during a typical month?

Each month includes:

A planning call to review goals and upcoming activity
A mid-month check-in to stay aligned
An end-of-month report to review results and insights
We’ll work closely with you throughout the month — just like an in-house team would.

Who will I be working with?

You’ll have access to a dedicated team. Ange oversees your project flow, strategy, content, and client experience. Katie leads the technical, automation, and digital side — plus, you’ll benefit from the broader Method Marketing team of writers, designers, and digital specialists.

How is this different from hiring a freelancer or using a traditional agency?

Unlike a freelancer, we’re a full team with expertise across strategy, content, digital, design, and analytics — so you get well-rounded, consistent support. Unlike a traditional agency, we embed ourselves in your business like an in-house team and flex with your needs, without charging inflated project fees or locking you into rigid scopes.

How do I get started?

It starts with a conversation. We’ll assess your business needs, recommend a number of monthly hours, and prepare a tailored proposal. Once approved, we’ll kick off with a strategy session and begin managing your marketing from day one. Contact us to discuss your marketing needs.