ChatGPT is taking another step into business discovery.
OpenAI has launched Businesses in ChatGPT in beta, introducing a Business Hub where eligible businesses can manage their information and see how their business appears on the platform. Australian businesses are included in the announced availability.
The simplest comparison is a Google Business Profile for ChatGPT. It is not an identical product, but the idea is familiar: give businesses a way to manage their presence where people are already searching for information, comparing options and making decisions.
There is one important catch. You might not be able to finish claiming your profile yet.
We tried it. We’re on the waitlist.
When we went to claim Method Marketing’s profile, we received this message:
“You’re on the waitlist. We’ll email you when you can continue claiming Method Marketing in ChatGPT.”
That means we have not completed the claiming process or verified our profile.
The screen does not explain why we were waitlisted or when access will open. It also does not establish whether the restriction relates to our business, our account or the broader rollout.
So the practical advice is to check your access, rather than assume you can complete setup immediately.
What Businesses in ChatGPT lets you do
OpenAI says verified businesses can manage their business details and, where relevant, connect product feeds with pricing and availability. Business Hub also provides insights into how a business appears in ChatGPT and how people engage with it.
Those insights include:
- Mentions of your business in ChatGPT.
- Clicks through to your website.
- Discovery topics, which describe the conversation themes where your business is mentioned or cited.
For retailers, the product-feed component is particularly relevant. It gives businesses a way to supply product information, including prices and stock availability, rather than relying solely on information ChatGPT finds elsewhere.
Why the insights matter
AI visibility has been difficult to measure from the outside.
Testing prompts can help you understand whether a business appears in a particular answer. But that is different from knowing how often real users encounter your business across the platform.
Business Hub adds a first-party perspective. OpenAI is giving businesses reporting from the platform itself, rather than only leaving them to infer visibility from external tests.
That creates a more useful starting point for questions such as:
- Is ChatGPT surfacing our business?
- What topics are associated with our visibility?
- Are people clicking through to our website?
- Does that traffic lead to enquiries or purchases?
The last question still needs your own website analytics and conversion tracking. A mention is not a sale, and a website click is not automatically a qualified lead.
Don’t mistake missing insights for zero visibility
There are limits to the reporting.
OpenAI applies minimum activity thresholds before insights become available. Smaller businesses may therefore see limited or unavailable reporting, even after gaining access.
That matters when interpreting the numbers. An empty dashboard is not necessarily evidence that your business never appears.
Treat Business Hub as another measurement source, not a complete account of your marketing performance.
Business Agents are a separate development
OpenAI has also introduced Business Agents for eligible US businesses. These allow users to open a business’s profile and start a separate conversation with its agent, using information supplied by that business.
This is not currently the same opportunity for Australian businesses. Claiming a profile and accessing a Business Agent are separate parts of the rollout.
Still, it shows the direction of travel. The customer journey can move from discovering a business in an answer to asking that business more detailed questions, all before visiting its website.
Getting mentioned helps a business enter consideration. The quality of the information that follows can help determine what happens next.
What Australian businesses should do now
1. Check your access to Business Hub
Start with OpenAI’s Businesses in ChatGPT page and follow the instructions to find and claim your business.
You may be able to proceed, or you may encounter a waitlist, as we did.
2. Follow the verification process when available
Use OpenAI’s setup guide to complete the claiming and verification steps available to your account.
Joining a waitlist is not the same as completing verification.
3. Review your business information
Check that your website clearly and consistently explains who you are, what you offer, where you operate and how customers can contact you.
Prepare the business details you will want to use when profile management becomes available.
4. Check your product data if you sell online
OpenAI supports product feeds, including Shopify feeds, for sharing prices and availability. Shopify merchants should check the relevant integration and setup guidance rather than assume their catalogue is connected correctly.
Review product names, descriptions, pricing, availability and policies. The information you supply should match what customers find on your website.
5. Record a baseline
Record the traffic, enquiries and sales you can currently attribute to ChatGPT through your existing analytics.
When Business Hub insights become available, compare them with those website outcomes. That will help distinguish increased visibility from meaningful commercial results.
The takeaway
Businesses in ChatGPT gives Australian businesses a new presence to understand and potentially manage. But announced availability does not necessarily mean immediate access.
Our experience at Method Marketing is straightforward: we started the claiming process and were placed on a waitlist.
Check your access now. If you can proceed, follow the verification steps. If you are waitlisted, use the time to prepare your information and measurement.
The goal is not simply to appear in an AI answer. It is to make sure the information customers find is accurate, useful and ready to support their next decision.
Claim your business early: Businesses in ChatGPT
Setup guide: OpenAI Help Center
Announcement: Introducing Businesses in ChatGPT
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