Lead Generation
Our online lead generation strategy follows the entire customer journey: from the first click to a happy repeat customer.
Inbound marketing is more efficient and effective than traditional marketing methods because you get customers to come to you rather than spending large budgets to find ways to get to them.
Attract Leads
Attracting an individual who represents the right target market is our first step. We’ll do this by creating engaging paid advertising campaigns on social media or Google Ads. Your website and social media content will be written to support the messages featured in your paid campaigns.
Engage Leads
You’ve captured the interest of a prospective customer, so now it’s time to roll out the welcome mat. Together, we’ll develop a strategy to nurture this group. It may be that we share more about your company’s ethos or you could present them with another offer that turns a browser into a buyer. Much of this engagement can be undertaken with clever email marketing automation.
Don't Let Them Go
Now that your lead is a buyer, we’ll ensure you continue to delight them. Clever digital automation allows for us to develop personalised content for your new customer based on what they’ve purchased or shown interest in before. Maintaining helpful customer service and throwing in an occasional loyalty reward will make up part of our strategy for client retention.
Have questions?
We’ve got answers! Give us a call on 0490 493 268 or email us at hello@methodmarketing.com.au.
Ready to get started?
We would love to chat with you about how we can best work together.
Book a time to have an online video chat with our Director – Client Services, Angela Henderson.
