41% More Enquiries: How SEO Turned Treloar’s Product Searches Into Sales Enquiries

This SEO case study shows how a rebuilt website and focused SEO helped Treloar, a Hunter-based industrial engineering supplier, turn product searches into 41% more sales enquiries in a year.

The headline numbers

Treloar’s first year on its new website brought 41% more enquiries than the old site’s last year, and most started with a Google search.

Background

Treloar is a Hunter-based engineering business in Rutherford, NSW. It designs, manufactures and supplies equipment for the safe loading, transfer and handling of critical fluids: loading arms, swivel joints, dry-break couplings, pressure/vacuum vents, valves, manways and folding access stairs. Its customers are fuel terminals, service stations, tank-truck operators and OEMs.

Method Marketing has worked with Treloar since 2020. In 2025 we rebuilt its website on WordPress, replacing the HubSpot site it had outgrown. We now manage its SEO and website each month.

The challenge

Treloar’s buyers are engineers and procurement managers. They don’t browse; they search for a specific part, product or part number, and they want a price and a lead time. The old site wasn’t turning those searches into enquiries.

• Enquiries were falling. Form submissions on the old site dropped three years running, from 137 to 120 to 106 a year (November to October).
• Product pages were hard to find. Of the 10 product terms we tracked from the start, only 4 ranked on Google’s first page. “Swivel joints” sat at 16, “pressure vacuum valve” at 18 and “vacuum pressure release valve” at 77.
• Search couldn’t be linked to sales. Enquiries landed in HubSpot, but none were tracked back to the search that produced them.

Our approach

We rebuilt the site around one job: turning a technical search into an enquiry Treloar can track.

Commercial keyword targeting

We mapped each product page to the terms buyers actually use, then built out a folding-stairs cluster (“folding stairway”, “steel folding stairs”, “truck stairs”). Treloar’s engineering manager signed off each keyword list, so the pages speak the buyer’s language.

Clear routes to an enquiry

Every product page now offers a way to act: a request-a-quote cart, product enquiry forms, and gated spec sheets for loading arms, folding stairs and swivel joints.

Ongoing optimisation and authority

Each month we optimise pages and content, and build links through supplier stockist listings such as Richards Industrial, WLT and ARTA. Engineering case studies give buyers the technical proof they look for.

Treloar’s buyers know exactly what they need. They search for a part, and they want a price and a lead time. So we built every product page to answer that search and give them a direct way to ask for a quote.

Katie Cowling, Co-Founder & Director of Digital Services, Method Marketing

Key results

More enquiries than the old site

In its first 12 months (November 2025 to October 2026), the new site produced 149 genuine sales enquiries: 120 through contact and product forms and 29 through the quote cart. The old site’s last 12 months produced 106 form submissions.

The gap widened as the year went on. From May to October 2026 the site produced 83 enquiries, against 39 in the same months of 2025.

The 149 is a conservative count. We removed spam, supplier pitches, test entries and duplicate quote requests from the new-site figure; the old-site figure is HubSpot’s raw count.

Real buyers, asking to buy

109 of the 123 form enquiries (89%) came from company email addresses. Most ask for price and availability on a specific part, a quote with lead time, or a replacement for equipment already in service. A further 43 engineers downloaded a spec sheet.

Search drives the pipeline

With enquiry tracking now in place, GA4 credits 85% of contact-form completions (105 of 123) to organic search.

Commercial search terms

By late October 2026, six product terms ranked first on Google, including “swivel joints”, “loading arm” and “marine loading arm”.

Search volumes in this market are small, with most product terms getting 10 to 260 searches a month in Australia. Although volumes are low, each customer has a high value for Treloar.

Treloar has always measured us on enquiries, not clicks. The old site’s enquiries had fallen three years in a row. The new site reversed that in its first year, and now every enquiry can be traced to where it came from.

Angela Henderson, Director of Client Services, Method Marketing

In the client’s words

We needed the website to bring in enquiries from people who know what they’re looking for. It does that now, and we can see where they come from.

Ray Fisher OAM, Managing Director, Treloar

What this means going forward

Treloar now has a steady, measurable flow of qualified enquiries from buyers searching for the equipment it makes and supplies. Next, we’re extending coverage to more product terms, adding a case study each month, and working with Treloar to track which enquiries become orders.

Want more of the right enquiries from search? See how we approach SEO, browse more case studies, or let’s talk.

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