We will admit it – business-to-consumer (B2C) marketing gets all the glory and business-to-business (B2B) marketing has a reputation for being dry and boring, but that doesn’t have to be the case.
A solid Content Marketing Strategy isn’t a “nice to have”—it’s a requirement. Recent research has found that content marketing methods convert 6X more often than
Thomas C. Corley spent 5 years researching successful people and their habits. His conclusion: “Thinking is the key to their success.”
A customer journey map is a powerful tool that allows you and your team to empathize with your customer. It helps put yourself in the
The brief… Puro Partners and Puro People came to us with a desire to dramatically improve the online presence for both sides of their business.
Providing a meaningful customer experience is no longer an added bonus for brands, it’s a necessity. In fact, IBM’s annual Global C-Suite Study, found that
Every business owner is striving for growth, with the aim to reach as many prospects as possible and win them over as loyal customers. The
Business growth begins and ends with your customers. When it comes to marketing strategies, the customer is the only logical place to start.
Technology changes at the speed of light these days! And consequently, so do the strategies we use to connect and engage with our customers online.
Having recently attended an event with Telstra, we were surprised to see the results of their 2018 Telstra Small Business Intelligence Report. Telstra compared thousands of responses
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