Have you been busy brainstorming ways to grow your brand and generate new revenue streams?
We love a good brand project as it’s an opportunity for us to get deep into an audience’s mind and develop a strategy and visual that mirrors their thoughts, feelings, and desires.
Social media marketing can be overwhelming, it requires special attention and a level of creativity. Frankly, it isn’t for everyone. But the fact is, your business needs a social media presence. Social media helps you connect with your customers, increase your brand awareness and grow your leads and sales. Many customers are now utilising social […]
In today’s digital age, the business landscape is more competitive than ever. As such, establishing a strong online presence and reputation is essential in attracting new customers and differentiating from your competitors. Consumers are increasingly relying on online resources to aid in purchasing decisions and online reviews have become one of the most important assets […]
“People do not buy goods & services. They buy relations, stories, and magic.” – Seth Godin As a marketer and a business owner, it scares the sh*t out of me when I think about how much our feelings and our subconscious play into our purchasing behaviour. When we buy, it’s emotional. It’s primal. And… it’s […]
When businesses are looking for growth, it’s natural to look outside of your business to the market for solutions, such as getting new customers, etc. But looking inside your business can yield potentially far better results for the long term. Considering your current customer journey as an opportunity for growth and finding ways to improve […]
Plush Home Design & Staging are a relatively new player in the Newcastle and Lake Macquarie property staging and design market. Having worked for many years in Sydney as a home designer and stylist, Sarah Boshnyak and her husband Vlad moved to Newcastle to be closer to family and start their own home design and staging […]
What’s better than getting a new customer? Surprisingly, the answer isn’t “getting two customers.” It’s keeping a customer. If you want your business to succeed, you need to focus on customer retention. Loyal customers are your best customers because: they are the best advocates and referrers for your business; it costs 5x more to acquire a […]
How a Customer-Centric Digital Strategy can Change Brand Perception: A Newcastle Racecourse Case Study
Newcastle Jockey Club (NJC) approached Method+Marketing with an interesting challenge: How can I change the perception of my brand and attract a different demographic to our events? NJC wanted to focus on transforming Newcastle Racecourse into a young, hip and vibrant brand, while attracting a female audience, primarily aged 25-34. Method+Marketing’s first priority in tackling this […]
The Brief In January 2018, Stratum Constructions came to us with the exciting opportunity to assist them in improving their residential development’s brand, and creating a web presence that would attract their audience, and generate leads for the sales team. The development was very new, and had only just evolved to a stage where they were ready […]