Is your business on Instagram? If so, have you heard about the latest additions to the platform’s advertising features? Instagram has recently rolled out two new ad formats – reminder ads and ads in search results – that can help businesses reach their target audience more effectively.
Let’s dive into these new ad formats and explore why they’re worth considering for your next marketing campaign.
What are Reminder Ads?
Reminder ads are a new ad format on Instagram that allows businesses to target users who have previously interacted with their brand. These ads are designed to remind users about a product or service that they have shown interest in but haven’t purchased yet. Reminder ads can be served in the form of a single image or a carousel of images, and they can appear in the Instagram feed, stories, or explore section.
Why Use Reminder Ads?
Reminder ads can be an effective way to re-engage with potential customers who have already shown an interest in a product or service. By reminding them of what they were interested in, businesses can nudge them towards making a purchase. Examples of types of reminder ads could include:
- Abandoned Cart Reminder: A business can show a Reminder Ad to a user who has added a product to their cart but hasn’t completed the purchase yet. The ad can feature an image of the product with a message that encourages the user to complete the purchase, such as “Don’t forget to checkout! Your cart is waiting for you.”
- Event Reminder: A business can create a Reminder Ad to promote an upcoming event to users who have shown interest in similar events in the past. The ad can include an image or video of the event with a message that encourages the user to RSVP, such as “Join us for our next event! Don’t forget to RSVP.”
- Promotional Offer Reminder: A business can create a Reminder Ad to promote a limited-time promotional offer to users who have shown interest in similar products or services in the past. The ad can feature an image of the product or service with a message that encourages the user to take advantage of the offer before it expires, such as “Last chance to save! Get 20% off your order before it’s too late.”
What are Ads in Search Results?
Ads in search results are another new ad format on Instagram. These ads appear in the search results when users search for a specific keyword or hashtag. Ads in search results can be served in the form of a single image or a carousel of images.
Why Use Ads in Search Results?
Ads in search results can be an effective way to reach users who are actively searching for products or services that your business offers. These ads can help businesses to:
- Reach a targeted audience: Ads in search results allow businesses to target users who are actively searching for keywords or hashtags related to their business.
- Increase visibility: By appearing at the top of the search results, businesses can increase their visibility and stand out from their competitors.
- Boost conversions: Ads in search results can lead to increased conversions as users who are actively searching for a product or service are more likely to make a purchase.
When will these ad formats become available?
Instagram says Reminder ads are now available to all advertisers, so you should see the “Add Reminder” option when you create a new post.
Search ads will be rolling out worldwide in the next few months. So stay tuned for an update there!
Reminder Ads and Ads in Search Results are two exciting new ad formats that businesses can use to engage with their audience and drive more sales on Instagram. If you want to take advantage of these powerful ad formats but don’t know where to start, Method+Marketing can help! Contact us today to learn more about our social media campaign services and start boosting your conversions on Instagram.
