Author: Katie Cowling

The word B2B is standing on wooden cubes
Planning & Strategy

Navigating B2B Marketing Trends for 2024

Caught in the storm of budget cuts and customer churn? You’re not alone. As business owners, we’re all weatherproofing our operations in this turbulent economic

Planning & Strategy

The State of Mobile 2024

According to data.ai’s State of Mobile 2024 report, the mobile app world is booming. User engagement is through the roof, and consumer spending is projected

Content Creation

The Case for Case Studies

In a world brimming with choice, seeing is not just believing—it’s deciding. In this landscape, case studies serve as an indispensable lead generation tool for