Generative AI is like having a super-smart computer buddy that can generate text, just like a human would. It uses fancy algorithms and massive amounts of data to create content that’s coherent, creative, and can save you loads of time in writing.
But what can you actually do with Generative AI? Here are a few ideas:
- Generate blog posts: Generative AI can help you brainstorm blog post ideas, write outlines, and even generate the actual content. This can save you a ton of time and effort, and it can help you produce high-quality content on a consistent basis.
- Create social media posts: Generative AI can help you create engaging social media posts that will capture your audience’s attention. It can generate captions, hashtags, and even images for you.
- Write product descriptions: Generative AI can help you write clear and concise product descriptions that will help you sell more products. It can also generate images and videos to accompany your descriptions.
- Create marketing materials: Generative AI can help you create all sorts of marketing materials, such as brochures, flyers, and email campaigns. It can even generate videos and podcasts for you.
As you can see, Generative AI can be a powerful tool for small businesses. It can help you save time, create high-quality content, and reach a wider audience. So if you’re looking for a way to incorporate AI into your content marketing strategy, it’s important to use it wisely and to be aware of its limitations.
Let’s dive deeper.
Here are some cool Generative AI tools we recommend checking out:
- Jasper: Redefining Natural Language Processing – Jasper is a cutting-edge Generative AI tool that harnesses the power of Natural Language Processing (NLP) to generate human-like text. Jasper Brand Voice combines the power of AI with your brand’s unique tone and style so you can create content that’s always on-brand.
- Copy.ai: Your AI Writing Assistant – Copy.ai is an impressive AI-powered platform that assists businesses in generating captivating content. With its user-friendly interface, Copy.ai allows you to input prompts and receive a range of creative suggestions. Whether you need help with blog post introductions, product descriptions, or email subject lines, Copy.ai can provide you with a diverse set of options to choose from, saving you time and effort in the content creation process.
- ChatGPT: Conversational Content at Your Fingertips – ChatGPT takes Generative AI to the next level by offering a conversational experience. This tool allows businesses to create interactive content, such as chatbots, virtual assistants, and dialogue-driven narratives. With its ability to understand and respond to user inputs in a natural and engaging manner, ChatGPT opens up exciting possibilities for businesses to connect with their audience in a personalised and interactive way.
What is Generative AI great for?
Generative AI offers several significant advantages when it comes to content creation for small businesses:
Enhanced Efficiency and Productivity
Generating content manually can be time-consuming and labour-intensive. Generative AI tools enable businesses to streamline the content creation process, freeing up valuable time and resources. With automated content generation, small businesses can focus on other critical tasks while consistently producing high-quality content to engage their audience.
Diverse and Engaging Content
Generative AI empowers businesses to experiment with a wide range of content formats and styles. Whether it’s generating blog topic ideas, social media posts, writing product descriptions or crafting compelling blog articles, these tools offer a plethora of creative options. By utilising Generative AI, small businesses can infuse freshness and variety into their content strategy, capturing their audience’s attention and fostering engagement.
Scalability and Adaptability
As businesses grow, the demand for content increases exponentially. Generative AI tools provide scalable solutions that can meet the content needs of expanding enterprises. Whether you’re a solopreneur or a small business with a dedicated content team, Generative AI enables you to maintain consistency and quality while effortlessly scaling your content production.
What are the pitfalls of Generative AI?
While Generative AI brings immense benefits to content creation, it’s essential to be aware of its pitfalls to ensure the output aligns with your business goals and values.
Lack of Originality and Uniqueness
Generative AI tools rely on existing data and patterns to generate content. As a result, there’s a risk of producing content that lacks originality and uniqueness. It’s crucial to review and edit the generated content to infuse your brand’s voice and ensure it stands out amidst the sea of generic content.
Lack of Contextual Understanding
Although Generative AI has made significant advancements, it may still struggle with understanding nuanced contexts or specific industry jargon. Businesses must carefully review and fine-tune the generated content to ensure it accurately reflects their brand values and resonates with their target audience.
Ethical and Legal Considerations
Generative AI operates based on the data it’s trained on, which can include biased or inappropriate content. Businesses need to exercise caution and conduct regular audits to ensure the generated content aligns with ethical guidelines and legal requirements. It’s important to review and modify any content that may be discriminatory, offensive, or infringe upon intellectual property rights.
Loss of Human Touch and Personalisation
Generative AI, while impressive, lacks the human touch and personalised touch that can truly resonate with an audience. Building connections with readers often requires the warmth, empathy, and personal touch that only human-generated content can provide. It’s vital to strike a balance between leveraging Generative AI and incorporating human-driven elements to create authentic and engaging content. Which brings me to…
Don’t forget to edit and inject your E-E-A-T-S!
While Generative AI offers significant advantages, it’s important to remember that it lacks the human touch. When developing content, my aim is to infuse each piece with E-E-A-T-S (Experience, Expertise, Authority, Trust and SEO).
Experience: Share Personal Insights and Anecdotes
- Draw on your personal experiences and provide real-life examples that relate to your topic.
- Share anecdotes that demonstrate your understanding and involvement in your industry or niche.
- Connect with your audience on a more personal level, making your content relatable and engaging.
Expertise: Demonstrate Knowledge and Specialisation
- Showcase your expertise through well-researched and informative content.
- Provide in-depth analysis, insights, and actionable advice in your articles.
- Reference credible sources and cite data to support your claims, showcasing your knowledge in the field.
Authority: Build a Strong Online Presence
- Consistently publish high-quality content that showcases your expertise and unique perspective.
- Engage in guest blogging, contributing to reputable industry publications to enhance your authority.
- Encourage and engage with user comments, responding promptly and thoughtfully to build trust and credibility.
Trust: Establish Credibility and Reliability
- Include social proof elements, such as testimonials or case studies, to build trust with your audience.
- Ensure your content is accurate, fact-checked, and free of errors.
- Use a professional tone, demonstrate transparency, and provide reliable information to instill confidence in your readers.
SEO: Optimise Your Content for Search Engines
- Conduct keyword research to understand relevant search terms and integrate them naturally into your content.
- Optimise meta tags, titles and descriptions to improve visibility in search engine results.
- Create high-quality, shareable content that naturally attracts backlinks from authoritative websites, boosting your SEO efforts.
- Add internal links to your website (such as to your relevant service pages)
So… how did I write this article?
Let me take you behind the scenes and share the process that involved leveraging the power of Generative AI.
The first 25 minutes
First, I drafted an outline of what I wanted this article to be about. Then, I headed to ChatGPT and I gave it a very detailed prompt that included tone of voice, word count and an outline of the sections I wanted to include
Here is my exact prompt: I want to write a witty, conversational, professional and authoritative 600-word blog post about using Generative AI to create content for small business. Each section needs to have a headline. I want the intro to explain what Generative AI is and how small businesses can use it. In the first section, I want to outline different AI tools you can use such as Jasper, Copy.ai and ChatGPT. I want the second section to outline the advantages of utilising Generative AI to create content. I want the third section to outline the disadvantages/drawbacks of using Generative AI. The fourth section should explain that Generative AI is missing is E-E-A-T-S (experience, expertise, authority, trust and SEO), please breakdown each element of E-E-A-T-S.
The next 40 minutes
With the prompt in place, ChatGPT swiftly generated the initial draft of the article. But I knew that the human touch was necessary to refine the article further.
During this phase, I carefully reviewed the generated content, honing it to align with my intended tone of voice and purpose. I simplified complex ideas, removed any unnecessary jargon, and ensured a smooth flow throughout the piece. Additionally, I added hyperlinks and strategically placed keywords to optimise the article for SEO, enhancing its visibility on search engines.
The last 25 minutes
In the final phase, I took the opportunity to add a touch of my own personal experience and expertise by adding in the last two sections. By disclosing how I created this blog article I am sharing my experience and building trust with my audience. I also wanted to highlight why partnering with a marketing agency is still valuable to a small business, even with the rise of Generative AI.
Why Choose a Marketing Agency Over Generative AI for Content Creation?
If you’re wondering why you should opt for a marketing agency instead of relying solely on Generative AI for content creation, here’s why:
More Efficiency and Savings: When you partner with Method+Marketing, you get the best of both worlds by harnessing the power of Generative AI alongside our expertise. By seamlessly integrating AI tools into our content creation process, we supercharge efficiency, saving you precious time and money. As clients leveraging our Outsourced Marketing Dept. Service pay a convenient hourly rate, Generative AI ensures that we consistently deliver exceptional content while maximising cost-effectiveness.
Strategic Expertise: Creating content that is going to help grow your business and generate leads involves more than just pumping out generic articles. A reputable agency possesses the necessary know-how to generate SEO-optimised content that resonates with your target audience, aligns with your brand voice, and supports your business objectives.
Unleashing Creativity: Marketing agencies are masters of the creative realm. They have the ability to transform information into captivating content that not only educates but also engages your audience. By infusing their creativity, they can elevate your content to new heights, making it memorable and impactful.
Time Savings: When you engage a marketing agency, they shoulder the responsibility of researching, writing, editing and publishing the content on your behalf, freeing you up to focus on other crucial aspects of your business.
Cost Savings: Hiring a full-time employee for content creation can be costly. Marketing agencies offer a more cost-effective solution. By leveraging Generative AI and its streamlined processes, agencies can provide content creation services at a lower cost compared to maintaining an in-house content team. This allows you to benefit from professional content creation without breaking the bank.
Ready to take your content game to the next level? Reach out to Method Marketing today for expert assistance in content creation and SEO. Let’s create content that captivates and drives results together!
