“The results speak for themselves. Our partnership with Method Marketing has been instrumental in transforming our digital marketing and driving real, measurable growth for our business.”
Britt Wile, General Manager
Safe n’ SOUND Self Storage is a leading provider of self-storage solutions with several facilities across key regions in New South Wales, including Newcastle and the Central Coast. For years, they had an established digital presence, and while their Google Ads campaigns were providing conversions, performance was plateauing.
Prior to our engagement, Safe ‘n’ SOUND’s Google Ads account was set up with a generic campaign structure that failed to clearly differentiate between their various locations.
They approached Method Marketing to conduct a Google Ads audit, looking for a smarter, more structured approach that would reduce wasted spend and improve ROI.
The Solution
We conducted a full audit of their Google Ads account, identifying immediate wins and long-term growth opportunities. Off the back of that, we completely rebuilt the campaign structure.
Here’s what we did:
Location-Based Search Campaigns:
We launched individual Search campaigns tailored to specific suburbs where Safe n’ SOUND operates—like Kotara, Mayfield, East Maitland, Warners Bay, Tuggerah, and more. Each campaign was fine-tuned with geo-relevant keywords and ad copy.Performance Max by Region:
We launched Performance Max campaigns grouped by broader regions—Central Coast, Newcastle, Hunter Valley, and Mid North Coast—to efficiently capture demand across larger areas using Google’s AI-driven placements.Negative Keyword Strategy:
We implemented a comprehensive list of negative keywords to block low-intent or irrelevant search terms (like ‘cloud storage’ and non-service locations), reducing wasted spend.Device & Dayparting Optimisation:
We adjusted bids to favour high-performing devices (computers) and high-converting days (midweek), while cutting back on lower-performing tablets and weekend traffic.The Results
We conducted our audit in April/May and implemented the campaign restructure in mid July. In just 7 weeks, the impact has been dramatic:
Metric 2024 (Same Period) 2025 (Post-Restructure) Improvement Clicks 8,389 18,763 +124% Impressions 52,695 417,000 +691% Average CPC $5.47 $2.22 -59% improvement Cost Per Conversion $25.45 $15.59 -38.7% improvement The Takeaway
A well-structured Google Ads account built around location, intent, and data delivers results. By tailoring campaigns to Safe n’ SOUND’s service areas, cutting irrelevant traffic, and doubling down on what works, we’ve helped them generate more leads, more efficiently.
Whether you’re managing multiple service locations or just looking to clean up your ad account, our data-led, localised approach works.
Ready to transform your Google Ads performance?
Method Marketing specialises in creating data-driven, results-focused digital marketing strategies for businesses of all sizes. Contact us today for a free Google Ads audit and discover how we can help you achieve similar results.
