Microsoft Advertising has recently rolled out an exciting update that integrates enhanced LinkedIn targeting capabilities, marking a significant development for digital marketers aiming to refine their B2B advertising strategies. Alongside this update, they’re offering an enticing deal: receive $600 in free advertising credit when you spend just $300.
New LinkedIn Targeting Features on Microsoft Advertising
February 2025 brought with it some powerful tools for advertisers using Microsoft Advertising, particularly those interested in tapping into LinkedIn’s rich professional network. These new features allow advertisers to target audiences based on specific LinkedIn profiles, including company, job function, and industry, directly through Microsoft Advertising. This integration enhances the precision with which B2B marketers can reach their desired professional groups, making campaigns more relevant and effective.
Key Highlights of the LinkedIn Targeting Update:
- Enhanced Precision: Advertisers can now select from over 100 industries, several job functions, and company sizes on LinkedIn to target their ads more precisely.
- Broader Reach: With Microsoft’s search network and LinkedIn’s professional base combined, ads can reach a wider yet more targeted audience.
- Integrated Campaigns: Users can manage their campaigns through a single interface, simplifying the process of creating and monitoring LinkedIn-specific advertising efforts.
Special Promotion: $600 in Free Advertising Credit
To make these new features even more attractive, Microsoft Advertising has introduced a promotional offer for new and certain existing customers. By spending at least $300, advertisers can earn an additional $600 in advertising credits. This offer is designed to encourage users to try out the new LinkedIn targeting tools while effectively doubling their initial advertising investment at no extra cost.
Microsoft Advertising vs. Google Ads: Key Differences
While Google Ads has long been the dominant player in the online advertising space, Microsoft Advertising offers several unique advantages, particularly with its integration of LinkedIn’s professional targeting capabilities.
- Audience Network: Microsoft Advertising provides access to a different demographic through the Microsoft Search Network and partner sites, potentially reaching audiences less tapped by Google. Microsoft Ads reach over 1 billion unique users across Bing, Yahoo, and partner sites like MSN, LinkedIn, and Outlook. It skews toward a professional, higher-income demographic.
- LinkedIn Integration: The unique selling point for Microsoft Advertising now is its direct integration with LinkedIn, allowing unparalleled access to professionally relevant targeting based on job titles, industries, and company names. Perfect for B2B marketing!
- Cost-Effectiveness: Generally, the cost per click (CPC) on Microsoft Advertising can be lower than that of Google Ads, offering a more cost-effective alternative for businesses operating with tighter budgets.
The new LinkedIn targeting features in Microsoft Advertising present a compelling case for businesses looking to fine-tune their B2B marketing efforts. With the added incentive of $600 in free advertising credits, now is an opportune time to explore these tools.
Whether you are new to Microsoft Advertising or looking to enhance your existing campaigns, these updates can provide a significant boost to your marketing strategy, particularly if your focus is on reaching professionals and businesses effectively.
Reach out to Method Marketing to set up your first Microsoft Advertising campaign today.
