Selling rural and regional properties means thinking well beyond the local market. McGrath Snowy Mountains in Cooma and Jindabyne know this better than most — and our Meta Ads campaigns are helping their sales team reach the right buyers, wherever they may be.
The Opportunity
The Snowy Mountains region attracts buyers from Sydney, Canberra and interstate — but many of these people won’t be scrolling the local listings. These are the buyers who are dreaming of a tree-change but not actively looking in the Snowy Mountains, and likely to be inspired by properties they stumble across while on social media.
We work closely with Shannon Fergusson and the team at McGrath Snowy Mountains to make sure their sales listings are seen by targeted buyers no matter what platform they are active on — both locals ready to make a move and out-of-area buyers who might never have found these listings otherwise.
How We Did It
We design Meta Ads campaigns with smart audience targeting and creative that showcases the unique appeal of each property. By focusing on driving quality clicks and enquiries, these campaigns help the sales team build momentum, generate competitive interest and ultimately deliver strong results for vendors.
Here’s a look at two recent campaigns:
1031 COOTRALANTRA ROAD, COOMA
Budget: $250 | Duration: 14 days
- Link Clicks: 2,450
- All Clicks: 3,790
- Reach: 18,555
- Impressions: 48,214
- Cost per click: $0.10
- Click-through rate: 7.86%
- Enquiries: 12
- Inspections: 7
- Days on Market: 11
- Offers: 3
According to Shannon, the end buyer first discovered this property via the social media ads — a perfect example of how smart social media campaigns can connect the right buyer with the right listing, despite a modest budget and short duration. With 12 genuine enquiries and multiple offers within just 11 days, this listing shows how targeted exposure can directly influence faster sales and competitive outcomes.
244 ALPINE WAY, CRACKENBACK
Budget: $1,000 | Duration: 1 month
- Link Clicks: 6,838
- All Clicks: 13,633
- Reach: 67,369
- Impressions: 153,957
- Cost per click: $0.15
- Click-through rate: 8.86%
- Enquiries: 26
- Inspections: 7
- Days on Market: 28
- Offers: 3
This campaign delivered a high volume of quality enquiries and a significant uplift in social engagement. Once again, the buyer saw the social media ads for this property before enquiring — reinforcing how these campaigns translate into real inspections, multiple offers and timely sales.
The Impact
“Working with Method Marketing has significantly impacted our sales process,” says Shannon Fergusson.
“The combination of their strategic property listing campaigns, organic social media content and regular eNewsletters means we’re constantly in front of the right people. This generates more enquiries, brings more buyers to inspections and creates competition — which ultimately means better results for our vendors and faster settlements.”
“Every enquiry counts — they bring more people to inspections, which means more competition, better prices for our vendors and faster settlements,” says Shannon Fergusson.
These results show that even a modest budget can deliver impressive reach and qualified leads when campaigns are strategic and well executed. By supporting the McGrath Snowy Mountains sales team with consistent, targeted buyer interest, we’re helping them deliver standout results for every listing.
Need to put your product or service in front of the right audience?
Arrange a chat with us — we’d love to show you what’s possible.
