Have you ever wondered if your paid marketing campaigns are generating as many leads and conversions as they should? Call-tracking may be the insight you’ve been missing.
In a nutshell, call tracking is the process of assigning a unique phone number to a marketing campaign or website landing page to track the number of calls generated. This helps businesses measure the return-on-investment (ROI) of their Google Ads and social campaigns and determine which campaigns are generating the most leads and conversions.
So, why do I need it?
By assigning unique phone numbers to different marketing campaigns, call tracking software can help you understand which campaigns are generating the most leads and conversions. This means you can adjust your marketing strategies to focus on what’s working and optimise your ROI.
But the benefits of call-tracking software don’t stop there! By recording and analysing phone conversations, you can gain valuable insights into customer behaviour and preferences, allowing you to tailor your marketing strategies to better meet their needs.
Is it right for my business?
Call-tracking software is best suited for businesses with high lead volumes, as it enables them to track and analyse a large number of calls to gain insights into the effectiveness of their marketing campaigns. For businesses generating only a few leads each month, the cost of call-tracking software may not be justifiable.
However, if those few leads are high-quality leads and represent a significant portion of your business revenue, call-tracking software may still be a worthwhile investment. It can help you determine which marketing channels or campaigns are generating those leads, enabling you to optimise your marketing efforts and generate similar leads in the future.
But what call-tracking software should you use, you ask?
Well, there are several options available for Australian businesses.
First up is CallRail, a popular call-tracking solution that integrates with popular marketing platforms like Google Analytics and Salesforce. It offers features like call recording, analytics, and reporting.
Next on the list is Delacon, another popular solution that provides advanced call analytics and reporting features. It includes features like call recording, real-time reporting, and integrations with Google Ads and Google Analytics.
If you’re looking for a comprehensive call-tracking solution, Invoca may be the one for you. It includes features like call routing, call recording, and real-time analytics. Plus, it has AI-powered conversation analytics that can analyse the content of phone calls and provide insights into customer behaviour.
If you’re looking to boost your lead generation and get the most bang for your marketing buck, investing in call-tracking software is a no-brainer! It’ll help you make data-driven decisions, optimise your marketing campaigns, and ultimately achieve your business goals. Happy tracking!
