“Working with Method+Marketing has completely transformed our digital presence. We’re seeing consistent, high-quality leads and our web traffic has grown exponentially.”
Ben, Mindpath Tutoring
Background
Mindpath Tutoring offers personalised online and in-person tutoring across NSW, helping students succeed with flexible and tailored learning. With a strong foundation in educational delivery, they were ready to scale—but their digital marketing efforts weren’t generating consistent leads.
They approached Method+Marketing in December 2023 to help boost traffic, enquiries, and brand presence ahead of the busy 2024 school year.
The Challenge
Mindpath had an in-house designed Wix website and a great service offering, but lacked the digital strategy to drive targeted traffic and turn it into leads. Their enquiry numbers were flat, and much of their traffic came from referrals rather than paid or organic search.
They needed help to:
- Drive traffic from families actively searching for tutoring
- Expand their reach beyond Newcastle to Sydney and other regional areas
- Convert this traffic into warm leads
- Target specific parent audiences for Year 12, NAPLAN, and Selective School Prep tutoring
- Build landing pages and campaigns aligned with key academic timelines.
The Strategy
We developed and rolled out multiple high-converting campaigns across 2024 to align with parent intent and school deadlines:
Foundational Google Ads Strategy
- Built campaigns around high-intent keywords like “maths tutoring,” “selective school test prep,” and “HSC help.”
- Split campaigns by service (NAPLAN, HSC, Selective) and location (Newcastle, North-West Sydney, etc.).
- Created targeted landing pages focused on key benefits: confidence building, personalised learning, and academic improvement.
Meta Campaigns to Reach Parents
- Ran seasonal paid campaigns focused on Year 12 transitions and Selective Test urgency.
- Avoided student targeting (due to policy restrictions) and zeroed in on parents aged 35–55, using “education,” “parenting,” and “school” interest segments.
Conversion-Driven Landing Pages
- Created and built conversion-driven landing pages featuring a bold headline, value-driven copy, and a simple CTA form.
The Results
Between December 2023 and May 2025, Mindpath Tutoring saw incredible results:
- 5X Increase in Monthly Website Traffic: Website sessions grew from <200/month to over 1,000/month, driven by a combination of paid and organic search.
- 400% Increase in Monthly Enquiries: Average monthly enquiries jumped from 5 to 20+.
Web Enquiries by Month
What’s Next?
Mindpath Tutoring now has a solid digital foundation for predictable lead generation. They are planning big things to scale, evolve and grow their brand. Watch this space!
“Our biggest challenge was reaching the right parents at the right time. Method+Marketing nailed it. They’ve helped us build a sustainable flow of leads that keeps delivering.”
— Ian, Mindpath Tutoring
