Social media advertising has become an increasingly important aspect of modern marketing, and the trend is only set to continue in 2023. As more people turn to social media platforms for entertainment, information, and communication, businesses have an opportunity to reach a vast and engaged audience through targeted advertising. In this blog post, we’ll take a look at some of the social media advertising trends that are expected to shape the industry in 2023.
Increased Focus on Micro-Influencer Marketing
Influencer marketing has been a popular strategy for businesses in recent years, and 2023 is expected to see a continued focus on this trend. However, there is a growing trend towards micro-influencer marketing, which involves partnering with smaller, niche influencers who have a more engaged and dedicated following. This type of influencer marketing can be more cost-effective and can provide a more authentic and trustworthy endorsement for your brand.
Greater Emphasis on Video Content
Video content has been growing in popularity on social media platforms, and 2023 is expected to see a continued emphasis on this trend. Video ads are more engaging and memorable than traditional text and image-based ads, and they offer businesses an opportunity to showcase their products and services in a dynamic and captivating way.
Expansion of AI and Machine Learning
Artificial intelligence and machine learning have been transforming the world of social media advertising, and this trend is only set to continue in 2023. AI-powered technologies can help businesses target the right audience, optimize their advertising campaigns, and measure their performance in real-time. This increased use of AI and machine learning is expected to drive more effective and efficient social media advertising campaigns in 2023.
Growth of Interactive Content
Interactive content, such as quizzes, polls, and augmented reality (AR) experiences, is expected to become more prevalent in social media advertising in 2023. This type of content is more engaging and interactive than traditional ads, and it offers businesses an opportunity to build a deeper connection with their target audience.
Emergence of New Social Media Platforms
New social media platforms are emerging all the time, and 2023 is expected to be no exception. As consumers continue to shift their attention to new platforms, it’s important to stay up-to-date on the latest platforms and trends in social media advertising in order to reach your target audience effectively.
Why not try advertising in some different platforms to reach new audiences in 2023?
If you’re a B2B business, we strongly recommend you trial some LinkedIn advertising. LinkedIn is more effective for advertisers now than it ever has been, due to its strong ads platform that allows businesses to target the right professional in other businesses due to their depth of data on company employees. LinkedIn’s advertising options include sponsored content, sponsored InMail, and display ads.
TIKTOK
TikTok has rapidly risen to become one of the most popular social media platforms, and it’s expected to continue growing in popularity in 2023. With its unique short-form video format, TikTok offers businesses an opportunity to reach a highly engaged audience. And we’re not just talking young people…the 25-34 and 35-44 age groups are some of the fastest growing segments of TikTok’s audience. TikTok’s advertising options include in-feed video ads, brand takeover ads, and sponsored hashtags, making it a platform worth watching in 2023.
SNAPCHAT
Snapchat has been growing in popularity in recent years, and it’s expected to continue to gain traction in 2023. With its unique features, such as filters and lenses, Snapchat offers businesses an opportunity to create highly engaging and interactive advertisements. If you’d like to explore reaching a younger, tech-savvy audience.
Social media advertising is an ever-evolving field, and 2023 is set to bring new and exciting trends to the industry giving businesses a wide range of opportunities to reach and engage their target audience in new and innovative ways. As the social media landscape continues to change, it’s important for businesses to stay up-to-date and be prepared to adapt to the latest trends and technologies.
Would you like to explore some of the latest social media advertising options and platforms? Method+Marketing has the skills and know-how to help.
