Insights

Drive organisational change through customer journey mapping
A customer journey map is a powerful tool that allows you and your team to empathize with your customer. It helps put yourself in the

Customer-Centric Website Design: A Case Study
The brief… Puro Partners and Puro People came to us with a desire to dramatically improve the online presence for both sides of their business.

How to Create Amazing Customer Experiences
Providing a meaningful customer experience is no longer an added bonus for brands, it’s a necessity. In fact, IBM’s annual Global C-Suite Study, found that

Why your customer should be at the centre of your strategy
Every business owner is striving for growth, with the aim to reach as many prospects as possible and win them over as loyal customers. The

Marketing for growth with an inbound strategy
Business growth begins and ends with your customers. When it comes to marketing strategies, the customer is the only logical place to start.

Top trends in marketing for 2018 – What do you need to implement in your business?
Technology changes at the speed of light these days! And consequently, so do the strategies we use to connect and engage with our customers online.