How Secret Shopping can Transform your Customer Experience

“People do not buy goods & services. They buy relations, stories, and magic.” – Seth Godin As a marketer and a business owner, it scares the sh*t out of me when I think about how much our feelings and our subconscious play into our purchasing behaviour. When we buy, it’s emotional. It’s primal. And… it’s […]

Growth hacking with customer journey optimisation

Customer Journey Mapping Workshop

When businesses are looking for growth, it’s natural to look outside of your business to the market for solutions, such as getting new customers, etc. But looking inside your business can yield potentially far better results for the long term. Considering your current customer journey as an opportunity for growth and finding ways to improve […]