Buyer Persona Workshop

keeping your customers front of mind, always

What we do

Buyer personas are a representation of your ideal customer. They help you understand your customers and prospective customers better. Knowing and understanding your personas makes it easier to tailor content and marketing to meet the specific needs, behaviours and concerns of your customers.

A persona can have a great impact on your marketing strategy. They can tell you where your demographic spends time online, what resources they trust and what pain points they’re facing. This makes the persona development process crucial to your marketing success.

Once you have a persona in place, what do you do with it? Everything. A persona should be the major guiding force in all your endeavours (your messaging on your website, emails, and social media).

Why we do it

Why we do it

A persona can have a great impact on your marketing strategy. They can tell you where your demographic spends time online, what resources they trust and what pain points they’re facing. This makes the persona development process crucial to your marketing success.

Once you have a persona in place, what do you do with it? Everything. A persona should be the major guiding force in all your endeavours (your messaging on your website, emails, and social media).

What we deliver

We will develop 2-3 buyer personas for your business which may include:

  • Demographics and personal details – age, gender, marital status, location, education
  • Career information – industry, job role, professional level, professional goals
  • Challenges and values – personal goals, personal challenges, values
  • Communication preferences and influencers– social networks, blog subscriptions, preferred publications
  • Shopping preferences – preferred communication, recent purchases
  • Interests – activities, indulgences
  • Key messages from your brand that would speak to this persona
  • Blog post topics that are relevant to your persona