Customer Analysis + Key Messaging Workshop

keeping your customers front of mind, always

What we do

Knowing and understanding your customers makes it easier to tailor content to meet their specific needs and develop messaging that will resonate with them.

Customer analysis is crucial to your marketing success. You need to understand what your customers’ problems and needs are and how your brand can help them solve those issues. 

Why we do it

Why we do it

Customer analysis is crucial to your marketing success. You need to understand what your customers’ problems and needs are and how your brand can help them solve those issues. 

What we deliver

We will deliver a strategy which will include

  • Demographics and personal details – age, gender, marital status, location, education
  • Career information – industry, job role, professional level, professional goals
  • Challenges and values – personal goals, personal challenges, values
  • Communication preferences and influencers– social networks, blog subscriptions, preferred publications
  • Shopping preferences – preferred communication, recent purchases
  • Interests – activities, indulgences
  • Key messages from your brand that would speak to this persona
  • Blog post topics that are relevant to your persona