Customer Journey Mapping Workshop

make every experience a customer has as good as it can possibly be

What we do

The journey mapping workshop is a hands-on exercise to help you and your team map out the customer journey, identify touch points, pain points, and emotional motivators. We will also explore the behind-the-scenes processes, systems and individuals that support the customer journey.

As a group, we then take a look at what we have uncovered and discuss any gaps or areas in need of improvement. From there, we bring about innovation, optimisation and action items to improve your customer journey.

We know you want to make every experience a customer has as good as it can possibly be – after all, it’s outstanding experiences that generate leads, convert them into customers, and keep them coming back. This process will help you:

  • see each touchpoint a customer has with your business
  • gain an outsider’s perspective to your sales process
  • find the gaps between the desired customer experience and the one actually received
  • evaluate and improve your existing systems, technology, skills and processes

Why we do it

Why we do it

We know you want to make every experience a customer has as good as it can possibly be – after all, it’s outstanding experiences that generate leads, convert them into customers, and keep them coming back. This process will help you:

  • see each touchpoint a customer has with your business
  • gain an outsider’s perspective to your sales process
  • find the gaps between the desired customer experience and the one actually received
  • evaluate and improve your existing systems, technology, skills and processes

What we deliver

By the end of the workshop, your team will have a clear understanding of what the entire customer journey looks like and what role they play in it. We will identify gaps and pain points and find solutions to resolve them.  After the session we will prepare a document for you that includes:

  • an overview of our findings
  • a list of your current pain points
  • an actionable plan to optimise and improve the customer experience
  • recommendations for investment in the future