Content Strategy

draw customers in with engaging content

What we do

A content strategy is designed around your buyer personas to create relevant and valuable content that drives the right customers to your website.

In the age of AdBlockers, Spotify and Netflix, customers are in charge of the advertising they are exposed to. So, marketers cannot continue to push out generic messaging to broad audiences and expect results. This is where strategic content marketing comes into play. Today’s customers want content that provides value and is useful to them. When you provide useful content, customers are more likely to trust you, purchase from you and recommend you to their friends.

Why we do it

Why we do it

In the age of AdBlockers, Spotify and Netflix, customers are in charge of the advertising they are exposed to. So, marketers cannot continue to push out generic messaging to broad audiences and expect results. This is where strategic content marketing comes into play. Today’s customers want content that provides value and is useful to them. When you provide useful content, customers are more likely to trust you, purchase from you and recommend you to their friends.

What we deliver

We facilitate our Content Planning Workshop with you and your team and using the intelligence we gather, we develop a comprehensive content marketing strategy that includes:

  • Content Objectives
  • Metrics for Success
  • A Content Audit
  • Content Ideas and Topics
  • Content Management System Recommendations
  • Content Formats
  • 3-month Content Schedule