Buyer Persona Strategy

customer-centric marketing

What we do

Buyer personas are a representation of your ideal customer. They can tell you where your demographic spends time online, what resources they trust and what pain points they’re facing. This makes the persona development process crucial to your marketing success.

A buyer persona is the major guiding force in all your marketing and sales endeavours (your website design, emails, messaging and social media). A persona can provide the knowledge you need to align your marketing decisions with your buyer’s expectations. Developing the right persona helps you create messaging that will build trust and loyalty with your customers.

Why we do it

Why we do it

A buyer persona is the major guiding force in all your marketing and sales endeavours (your website design, emails, messaging and social media). A persona can provide the knowledge you need to align your marketing decisions with your buyer’s expectations. Developing the right persona helps you create messaging that will build trust and loyalty with your customers.

What we deliver

We engage with your current and prospective customers to understand them better, and then we facilitate our Buyer Persona Workshop with you and your team to develop a detailed buyer persona that includes:

  • Demographics
  • Personality traits
  • How they make decisions
  • Their needs and problems
  • What they value
  • Real quotes and feedback
  • Communication preferences